Peloton Founder Sells Manhattan Townhouse – The Real Deal

Peloton founder John Foley has cycled through his second New York property deal in as many years. 

A little less than one year after moving his East Hampton estate, Foley has made an off-market deal to sell his Manhattan townhouse for $35.5 million, the Wall Street Journal reported. 

A limited liability company associated with Foley bought the home at 66 Morton Street in the West Village from celebrity jewelry designer David Yurman in 2018 for $15.5 million. 

Compass agents Eric Brown and Zeve Salman represented the seller. Serhant’s Ryan Serhant represented the buyer.

Film buffs may recognize the home, which dates to the 1850s, as that of Jack Trainer, Harrison Ford’s character in the 1988 film “Working Girl.” 

An earlier listing of the home showed the property had five beds and five baths, with over 5,800 square feet of living space. The home also had roughly 1,100 square feet of garden space, the New York Post previously reported. 

In 2019, the city’s Landmarks Preservation Commission granted Foley approval to add an extension to the rear yard and a one-story rooftop addition. 

Foley, who left Peloton amid a post-pandemic swoon in 2022, sold his property in East Hampton for $51 million last September, less than two years after purchasing the 6,100-square-foot home for $55 million. 

Foley founded Peloton in 2012, and grew the company to be worth nearly $50 billion in January 2021. At that time, Foley had a net worth of roughly $1.9 billion, according to the Bloomberg Billionaires Index.

When Foley left Peloton, his net worth had plummeted to $225 million, Bloomberg reported. 

In October 2022, Goldman Sachs hit Foley with a margin call on personal loans, Fast Company reported. Foley had pledged Peloton holdings originally valued at $300 million as collateral. 

Foley bid farewell to another Hamptons property in 2022, selling his East Hampton farmhouse for $4.7 million, Behind the Hedges reported. 

In the midst of his property firesale, Foley launched Ernesta, an interior design and rug company. Ernesta raised $12.5 million in Series A funding this past May, according to Crunchbase. 

– Jake Indursky

Read more

Residential

Tri-State

Peloton founder peddled East Hampton estate for $51M

Residential

Tri-State

Peloton founder backpedaling on $55M East Hampton estate

Residential

Tri-State

Peloton CEO John Foley lists East Hampton home for $4.5M