Dubai: Century Tower Sells Out Almost Entire On Launch Day – Construction Business News

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Century Tower, a new 23-floor residential building in Dubai’s Business Bay, has received an overwhelming response from property investors upon its launch

The launch of Century Tower, a 23-floor residential building in Dubai’s Business Bay, has received an overwhelming response from property investors. 190 of the 210 available apartments sold on the first day.

The project marks a milestone for Al Shafar National Contracting, one of Dubai’s leading construction contractors. It was conducted in conjunction with AMBS Real Estate Development and fäm Properties, whose master agency was responsible for the strategic planning and market research.


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Firas Al Msaddi, CEO of fäm Properties, says the development underlines key elements that can ease off-plan buyers’ concerns and highlights a buyers’ trend to focus on reliability and quality contractors, which has grown following Dubai’s recent storms.”

“This response from investors can be attributed to the trusted reputation of Al Shafar, whose foray into building off-plan properties for sale has instilled significant confidence among buyers,” said Firas.

“Many who purchased units in Century Tower have already asked about their future projects. This shows how a reputation for quality construction and timely delivery, added to high income-generating assets, can alleviate common concerns about off-plan projects and reinforce buyer confidence.”

dubai
Dubai: Century Tower Sells Out Almost Entire On Launch Day

Firas added, “Dubai’s real estate market is shifting towards reliable and well-built properties. The climate leads to faster wear and tear on buildings, making durability a top priority for residents.
“The recent flooding further highlighted this need, prompting buyers to seek out developments built to withstand these demanding conditions and offer long-term value.”

Century Tower was designed to meet a gap in the market for uniquely crafted residences in Business Bay’s Golden Triangle. The building’s design, layout, and project specifications resulted from in-depth market research and analysis by fäm Properties’ master agency.

Unlike typical off-plan projects that sell before construction, the building work was significantly advanced before the launch of sales, giving investors extra confidence.

“This reduced risk, added to the building’s prime Business Bay location, distinctive design, and focus on both investment and premium living, made it stand out in meeting buyer needs,” said Al Msaddi.

“We’re proud of our partnership with Al Shafar National Contracting and eagerly anticipate launching their next project in October, continuing to raise the bar through strategic collaboration and market analysis.

“The rapid Century Tower sell-out showcases the strength of Dubai’s real estate market and the importance of trusted developers and thorough planning. As demand surges, projects like this ensure a vibrant and attractive market for end-users and investors,” Firas concludes.

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