Ocala Housing Market Forecast 2024: Will it Crash? – Norada Real Estate Investments

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Located in the heart of Florida, Ocala is not only known for its scenic beauty and equestrian culture but also for its vibrant housing market. The Ocala housing market has been growing in recent years, due in part to its affordability and its proximity to major cities like Orlando and Tampa. The city is also home to several retirement communities and horse farms.

Several factors contribute to the rising popularity of the Ocala housing market:

Buy/sell, rent/lease residential &
commercials real estate properties.

  • Location: Centrally positioned in Florida, Ocala offers easy access to major cities like Orlando and Tampa, enhancing its appeal to potential residents.
  • Climate: Ocala enjoys a mild climate characterized by warm winters and hot summers, providing a comfortable living environment throughout the year.
  • Amenities: The city provides a diverse range of amenities, including golf courses, horse farms, and shopping centers, catering to the varied interests of its residents.
  • Retirement Communities: Ocala is home to numerous retirement communities, attracting retirees from across the country seeking an ideal place to spend their golden years.

How is the Ocala housing market doing currently?

According to Redfin, as of December 2023, the Ocala housing market remains somewhat competitive. Homes in this area receive an average of 1 offer and sell in approximately 44 days. The median sale price of homes in Ocala stands at $239,000, reflecting a 2.2% increase compared to the previous year.

The median sale price per square foot in Ocala is $162, showing a slight decrease of 0.61% from the previous year. This signifies a steady yet competitive market where buyers and sellers navigate the landscape of property transactions.

Ocala’s median sale price is notably 40% lower than the national average, making it an appealing option for those looking for affordability. The overall cost of living in Ocala is 8% lower than the national average, providing an additional economic advantage for residents.

Within Ocala itself, homes sell in an average of 36.5 days, indicating a somewhat competitive environment. Some homes receive multiple offers, with the average homes selling for about 4% below the list price and going pending in around 37 days.

Migration & Relocation Trends

Understanding the movement of people in and out of Ocala sheds light on its popularity as a residential destination. In the period from October 2023 to December 2023, the majority of inbound homebuyers came from Miami, FL, followed by New York, NY, and Orlando, FL.

On the outbound side, Chattanooga, TN, was the most popular destination for those leaving Ocala, followed by Knoxville, TN, and Greensboro, NC. These migration trends provide insights into Ocala’s appeal and the preferences of those moving in and out of the area.

Ocala Housing Market Forecast for 2024

The housing market forecast for Ocala suggests resilience, with a projected increase of 5.2% by December 31, 2024. This optimistic outlook diminishes concerns of a market crash, indicating stability and growth.

Zillow’s data reveals that the average home value in Ocala currently stands at $267,427, experiencing a marginal decline of 0.8% over the past year. Homes are spending approximately 35 days on the market before going pending, reflecting the area’s dynamic real estate landscape.

As of December 31, 2023, the market reports 1,626 homes for sale, with 398 new listings during the same period. The median sale to list ratio, as of November 30, 2023, is 0.980, underlining the competitive nature of the market. The median sale price is $259,667, while the median list price is $301,167.

Notably, 12.9% of sales exceed the list price, contrasting with 67.7% of sales falling below the list price, providing a nuanced understanding of buyer-seller dynamics in Ocala.

Ocala MSA Housing Forecast

Examining the Metropolitan Statistical Area (MSA) housing market forecast for Ocala, FL, reveals intriguing insights. As of December 31, 2023, the forecast predicts a marginal decline in the base index by -0.2%, further decreasing to -0.3% by March 31, 2024. However, the market is anticipated to rebound with a significant upswing, reaching 5.2% by December 31, 2024. This forecast signifies potential opportunities for both buyers and sellers, indicating a dynamic market with fluctuations throughout the year.

The Metropolitan Statistical Area (MSA) encapsulates Ocala and its neighboring counties, providing a comprehensive view of the regional real estate landscape. In the context of Ocala, FL, the MSA comprises multiple counties, creating a diverse housing market. The size of this market is substantial, with a myriad of properties ranging from residential homes to commercial spaces, contributing to the overall economic vibrancy of the region.

Is Ocala a Buyer’s or Seller’s Housing Market?

Analyzing the data, the Ocala housing market exhibits characteristics of both buyer’s and seller’s markets. The 12.9% of sales exceeding the list price suggests a competitive landscape, favoring sellers. However, the 67.7% of sales below the list price indicates opportunities for buyers, showcasing a balanced market.

While the average home value has experienced a modest 0.8% decline over the past year, it doesn’t necessarily indicate a widespread drop in home prices. Market fluctuations are normal, and the forecast hints at potential price rebounds in the coming months.

Is Now a Good Time to Buy a House in Ocala?

Considering the diverse dynamics of the Ocala housing market, now can be an opportune time for both buyers and sellers. The balance between sales above and below the list price, coupled with the forecasted rebound, suggests a market with potential for favorable deals and investments.

Should You Invest in Real Estate in Ocala?

1. Population Growth and Trends

Ocala, with its moderate-sized housing market, is experiencing noteworthy population growth and trends that make it an attractive prospect for real estate investment. The city’s population growth is fueled by factors such as its affordable housing market, pleasant climate, and strategic location in Florida. The influx of new residents contributes to a thriving real estate market, providing a solid foundation for potential investors.

2. Economy and Jobs

  • The Ocala economy is diverse, with a strong presence in industries such as healthcare, manufacturing, and agriculture.
  • Job opportunities in Ocala are on the rise, driven by the city’s economic diversification and its proximity to major urban centers.
  • A stable job market enhances the city’s appeal for potential residents, positively impacting the demand for rental properties.

3. Livability and Other Factors

  • Ocala boasts a mild climate, making it an attractive destination for individuals seeking a comfortable living environment.
  • The city offers a range of amenities, including golf courses, horse farms, and shopping centers, contributing to its overall livability.
  • Investors should consider the quality of life factors that contribute to Ocala’s appeal, as these aspects influence rental demand and property values.

4. Rental Property Market Size and Growth

The rental property market in Ocala is substantial, with a diverse range of housing options catering to various demographics. Key factors for investors to consider include:

  • Market Size: The Ocala rental market has a significant presence, providing ample opportunities for property investment.
  • Growth Potential: As the city experiences population growth and economic development, the demand for rental properties is likely to increase, offering investors the potential for robust returns.

5. Other Factors Related to Real Estate Investing

  • Affordability: Ocala is known for its affordability, making it an accessible market for real estate investors, especially those entering the market for the first time.
  • Strategic Location: The city’s central location in Florida enhances its desirability, attracting individuals looking for a convenient and well-connected place to live.
  • Development Initiatives: Investors should keep an eye on ongoing and planned development initiatives in Ocala, as these can impact property values and rental demand.


  • https://www.redfin.com/city/13058/FL/Ocala/housing-market
  • https://www.realtor.com/realestateandhomes-search/Ocala_FL/overview
  • https://www.zillow.com/home-values/53673/ocala-fl/

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