Franck Muller announces Aeternitas Tower in Dubai – blooloop

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Swiss watchmaker Franck Muller and London Gate, a premier real estate developer in the United Arab Emirates, have announced a new partnership, the Franck Muller Aeternitas Tower, marking the firm’s first entry into the real estate market.

At 450 metres, London Gate’s new development at Dubai Marina is poised to become the world’s tallest residential clock tower and the tallest branded residential tower. It promises to redefine the Dubai skyline and set a global benchmark for luxurious living with stunning vistas.

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The residential development is scheduled for an official unveiling in January 2024, with a resident handover by 2026.

New branded real estate collaboration

Eman Taha, CEO of London Gate, says: “After our debut in the UAE real estate market, with our sold-out projects Maya V and Nadine I&II, we are now thrilled to unveil our masterpiece in collaboration with iconic watchmaker Franck Muller. With our latest project, where architectural opulence meets timeless luxury – we bring Franck Muller’s first-ever branded residences.

“With this partnership, we aim to reinstate the standards of sophistication and elegance, creating a living experience that reflects the brand values and vision of both London Gate and Franck Muller. An exclusive branded residential project; this will stand as a testament to our commitment to crafting unparalleled and never-seen spaces that resonate with our brand partner’s essence and prestige.”

Erol Baliyan, managing director of Franck Muller MEA, adds: “We are delighted to expand in the Middle East with this unprecedented partnership with London Gate. We have been strategically exploring the branded residential market in the UAE to bring the heritage of brand excellence to the realm of real estate.

“We are glad to find the right partner with a reputed realtor like London Gate who shares our brand vision and believes in the values of Franck Muller. It is incredible to launch Franck Muller’s first-ever real estate collaboration in a world-class city like Dubai, known to be one of the most vibrant, luxurious, and developed cities in the world.

“This marks the beginning of a new chapter for our brand. We are excited to introduce a record-breaking legacy for Franck Muller – which is slated to be the first of many iconic ventures that will unfold globally.”

Observation towers and observation decks are often a popular addition to a city, from Dubai’s Burj Khalifa to New York’s Summit One Vanderbilt and Boston’s latest visitor attraction, View Boston.

Top image courtesy of Franck Muller

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