Florida Real Estate Trends Summit | Florida Realtors – | Florida Realtors

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Be a guide for your clients in 2024. The Florida Realtors Real Estate Trends summit will prepare you for the year ahead.

Every year, the Florida Real Estate Trends summit gives Realtors the insight they need to prepare for the coming year. On Thursday, January 19, 2023, you can attend the event live at the Florida Realtors® Mid-Winter Business Meetings or virtually from the comfort of your office/home.

What: Florida Real Estate Trends 2024
When: 12:30 to 2:30 p.m. Friday, January 19, 2024
Where: Hyatt Regency Orlando, Room 500T (in person) and Zoom Video Conferencing 

Buy/sell, rent/lease residential &
commercials real estate properties.


Working in today’s market brings unique challenges. Now more than ever, buyers and sellers are looking to their real estate professionals to navigate them through a changing market. Prepare for 2024 with the latest insights into employment, migration, and Fed policy trends and how they affect your clients. Come hear from thought leaders across industries to dive into these challenges and what they mean for Florida going forward.

As always, the event will launch with Florida Realtors Chief Economist Dr. Brad O’Connor and Sean Snaith, director of the University of Central Florida’s Institute for Economic Forecasting, who will share the latest trends and economic projections for Florida’s economy and housing market.

Plus, this year’s event features a panel discussion focusing on Florida’s population growth, migration and how higher housing costs are affecting retirees, workers and businesses. 

Topics expected to be discussed:

  • Migration
  • Affordability
  • Housing Inventory
  • Economic shifts
  • Mortgage rates
  • Home values
  • Buyer Sentiment
  • Reluctant sellers
  • Employment trends
  • Rental rates

Panel discussion

Population Growth? Migration and Affordability – How Higher Costs Impact Retirees, Workforce and Businesses and Where They Live and Work
Panelists will discuss migration changes in Florida in the face of affordability. Namely, Florida is starting to lose its appeal among retirees due to the higher cost of housing and insurance. Retirees are still coming, but can they stay? Workers are coming because of a more robust and diverse economy, which is helping support the growth among working-age people, which hasn’t always been Florida’s story. Small business operators are facing how affordability is making it harder to find local people to work in our less affordable places. Come hear from thought leaders across industries to dive into these challenges and what they mean for Florida going forward.

Featured speakers and panelists 

  • Dr. Brad O’Connor, Ph.D., Chief Economist, Florida Realtors
    As the head of the research department at Florida Realtors, O’Connor oversees the production of the association’s widely cited monthly housing market statistics, as well as numerous other economic and statistical research projects. His commentary on Florida’s real estate markets regularly appears in major daily newspapers around the state and has been featured in many national publications, including Bloomberg Businessweek, The Wall Street Journal and the Washington Post.
  • Sean Snaith, Director of the University of Central Florida’s Institute for Economic Forecasting
    Snaith, a nationally recognized economist in the field of business and economic forecasting, is the recipient of multiple awards for the accuracy of his forecasts, his research and his teaching. He has served as a consultant for local governments and multinational corporations such as Compaq, Dell and IBM. Before joining UCF’s College of Business, he held teaching positions at Pennsylvania State University, American University in Cairo, the University of North Dakota and the University of the Pacific.
  • Jeff Johnson, State Director AARP Florida
    Johnson joined the AARP team in 2000 with a background in public relations, marketing and sales, working with the Tampa Bay (then) Devil Rays. Since 2010, he has served as the State Director of AARP Florida, leading a team of staff and volunteers across the state to fight for and equip Floridians 50+ to choose how they live as they age. 
  • Jimmy Heckman, Chief Economist and Labor Market Information Director at the Florida Department of Commerce
    Heckman has eight years of experience as an economist with the state of Florida, collaborating with the U.S. Bureau of Labor Statistics to provide critical economic data on topics including state and local unemployment rates, labor supply and demand, and industry forecasts. He also serves as a board member of the Labor Market Information Institute and the Projections Management Partnership.
  • Heather Kasten, President and CEO of Greater Sarasota Chamber of Commerce
    Kasten oversees a membership of over 1,300 businesses. She was the President/CEO of the Lakewood Ranch Business Alliance for five years. 
  • Jennifer Warner, economist and Director of Economic Development at Florida Realtors

Florida Real Estate Trends 2024 is an annual economic summit and showcase for the products and services developed by the research department at Florida Realtors. This year will be the 13th iteration of this event, which has become a centerpiece of the association’s Mid-Winter Business Meetings.

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