Bowie House Hotel is new deluxe digs west of downtown Fort Worth – The Dallas Morning News

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With only 106 luxurious rooms, Fort Worth’s new Bowie House qualifies as a boutique hotel.

But the plush property in Fort Worth’s Cultural District offers amenities befitting a hotel twice its size. At the same time, it provides a more welcoming atmosphere than most other new hospitality developments.


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“The feel is like a big house, very residential,” said Bowie House general manager Gaylord Lamey. “It just happens to have 106 bedrooms.”

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Those rooms start around $427 a night for the smallest, just under 500-square-foot accommodation. The largest Goodnight Suite will set you back more than $5,000.

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Bowie House is a personal project of Fort Worth businesswoman Jo Ellard, a cutting horse breeder who sold her family’s insurance business five years ago for more than $400 million. Ellard bought the hotel site on Camp Bowie Boulevard in 2019 — just a stone’s throw from Fort Worth’s Kimbell Art Museum.

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After more than two years of construction, Bowie House — managed by the exclusive Auberge Resorts Collection — opened its doors this week.

“If you look at Fort Worth, there isn’t any true luxury hotel,” Lamey said. “We can deliver that now that this hotel is opening. Everything is designed to be a neighborhood gathering place.”

General manager Gaylord Lamey pictured at the Bowie House hotel in Fort Worth.(Elías Valverde II / Staff Photographer)
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Walk in the doors of Bowie House and you find a collection of carefully curated, intimate spaces — no big atrium or escalators in sight. The check-in desk is off to the side in a separate room.

In most hotels, the reception area is the centerpiece. Not at Bowie House.

“We tuck it away,” Lamey said. “We have lots of little fun pockets of space.”

The focal point at Bowie House is a massive, century-old bar that anchors the main lounge area. The entry foyer and lounge and other public areas are all decorated with original art and furnishings.

“Every single piece of artwork you see throughout the hotel is all hand-selected,” Lamey said. “You’ll notice a few western pieces,” along with one-of-a-kind modern art.

A quiet library with a fireplace is next to the lounge and bar area. And the 70-seat Bricks and Horses Restaurant looks out onto a garden seating area. There’s a private dining room in the back.

Its menu concept is, in Lamey’s words, “Texas chophouse with amazing steaks,” which should be a big draw for nearby residents.

He predicts much of Bowie House’s business also will come from the community.

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“Since the pandemic, the staycation market is becoming more and more evident,” he said. “People want to do a getaway on the weekend, and we are expecting a lot of clients to be leisure-oriented.”

The Bowie House hotel is on historic Camp Bowie Boulevard in Fort Worth.
The Bowie House hotel is on historic Camp Bowie Boulevard in Fort Worth.(Elías Valverde II / Staff Photographer)

Bowie House guests can enjoy Ash, a 3,800-square-foot Auberge spa with steam rooms, infrared saunas, five treatment rooms, nail salon, indoor “relaxation room” and a 1,050-square-foot fitness center.

From the spa, it’s a short walk to the hotel’s terrace pool deck with private cabanas, a hot tub and an outdoor bar.

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On the ground floor, the hotel has a conference center with a 4,255-square-foot ballroom and event space that can accommodate 300 people.

“It’s a good-sized ballroom for this number of rooms,” Lamey said. “We know the hotel will be very popular with the locals. People will want to host parties with us.”

Dallas-based architecture and interiors firm BOKA Powell designed Bowie House with big windows looking out onto Camp Bowie Boulevard’s brick streets and balconies for the rooms overlooking the hotel pool.

The largest suite totals 2,200 square feet with dining room and kitchen and expands to include three bedrooms.

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Bowie House is the first North Texas property represented by Auberge Resorts, which operates more than two dozen small hotels in the Americas and Europe. Auberge plans to open its first Dallas hotel in the Knox Street district in 2026.

Lamey — who’s a native of France — comes to the Fort Worth hotel after a short stint in Austin.

“It was a soft introduction to Texas,” he said. “If I’m going to be in Texas, I might as well move to the real Texas.”

Bowie House is the second high-end hotel opening its doors in Fort Worth’s Cultural District. The new Crescent office, hotel and residential complex is just a few blocks away near the Modern Art Museum.

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